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MakeMyTrip

Swipe-to-Discover Hotel Search Experience

Problem Statement

New users see the same ranked hotels, no matter their taste. Personalization only kicks in from visit two.

top 5% of hotels drive 80% of bookings yet users spend minutes scrolling through irrelevant listings. This leads to fatigue, indecision, and drop-offs.

Statistics & Data

Our data showed:


Viewing 5 properties → 40% orders Viewing 10 properties → 50% orders


Viewing 20 properties → 70% orders Viewing 30 properties → 80% orders


Goal

Reduce time-to-decision for new users by building personalisation into the very first search session.

⏱️

Faster Decisions

+

🎯

Smarter Results

+

💡

Lesser Duration

=

Swipr.AI

The Idea

SwiprAI blends Tinder-style swiping with live AI-powered personalization.

In under 10 swipes, the system learns And updates the hotel list every 3 swipes — instantly reflecting your evolving taste.

What you like (right swipes)


What you avoid (left swipes)


What you want to see more of (prompt edits)

The Experience in Numbers

Top 5%

of properties = 80% of orders → SwiprAI surfaces them faster

Every 3

swipes Re-ranking initiates → keeps feed relevant in-session

20

hotels are pre-fetched → zero load lag while smooth swiping

How It Works

Semantic Search

AI builds a natural language search prompt from your inputs, learning preferences with every swipe for hyper-relevant hotel results.


AI Recommendation

The swipe engine instantly adapts to your likes and dislikes, re-ranking hotels on the fly for smarter, more relevant suggestions.




Edit Prompt

Prompt bar stays editable so you can instantly tweak location, budget, or preferences without restarting your search.

Collections

All right-swiped hotels are auto-saved in a wishlist stack, ready for easy review anytime.

The Product Flow

Every swipe changes the system’s understanding of your taste. The AI merges:

  • Explicit inputs (destination, dates, pax)

  • Implicit feedback (swipes, skips, dwell time)


Right swipe = +2 weight on hotel attributes

Left swipe = -1 weight

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