Calculated Chaos: I play Drums, Piano, & Guitar.

NSUT grad btw🎓

(Good in maths too)

Move these sticky notes around—just like I do with pixels😆

Hi, I'm James

I make apps less annoying for you.

22 | UX DESIGNER | ENGINEER | MUSICIAN

About

Stalk Me Here

Tool Kit

Figma

Framer

Protopie

Rive

Mobbin

Freepik

Dribble

Canva

Claude

Cursor

My Impact in Corporate

Download Resume

PRISM Group (OYO) 🏨

Assoc. Product Designer

Dec 25' - Present

Dancenter: Rebuilt the Denmark platform post-acquisition to lead our European market entry; optimised the booking engine to drive measurable revenue growth.
LARS (Internal Tool): Reinventing the internal Property Management System (PMS) to simplify complex hotelier workflows through better UX and automation

MakeMyTrip 🗺️

Product Design Intern

Apr 25' - Oct 25'

Retained 28% more users by redesigning the special requests experience.
Feature adoption went up by 56% in only two weeks.
Added a "Chat with Hotelier" feature that doubled the response rate from hotels.

EazyDiner 🍽️

Product Design Intern

Feb 25' - Apr 25'

Created a coupon tray that boosted payment success by 31.8% in 1 month
Introduced upfront coupons to drive a 25.1% increase in coupon application
Deployed a 3-layer category system so users could find 1 out of 100+ offers without a headache

INDIA

Designing so you don’t

RAGE QUIT

Less ‘Ugh,’ more ‘Ooh!

These notes can move too ;)

Yours Truly

2 Years of Industry

experience

Mechanical engineer, Googled my way here.

The Coupon Hunter

I built a smart "Coupon Tray" to rank 100+ offers so users didn't have to hunt for deals. It turned checkout math into a 31.8% jump in successful payments. Turns out, people eat more when saving money is effortless.

LIVE ON APP

The Request Rescue

I fixed MMT’s messy "Special Requests" flow so users could actually ask for a crib or high floor without quitting. Drop-offs fell by 28% , adoption hit 56% , and hotel responses doubled. Clarity is the ultimate travel hack

LIVE ON APP & DT

Projects

View all projects

Let's talk

jameschughh@gmail.com

UX @ PRISM

Previously @